About Us

Who We are

Jewelers Choice, Inc. is located at 9501 Harding Ave. Surfside, FL 33154 (formerly 456 W 41st St Ste B in Miami Beach) and has been in the business of Jewelry, Precious Stones And Precious Metals since 1976.

The business was originally founded by two sisters Marcia Sage and Joan Ciment. Since then, Joan's youngest son Avi has joined the business and now runs a 2nd location in New York (the Catskills) during the summer.

Their families have been fixtures of the Miami Beach community since the 1940's. They started their business with a folding table where the discounted gold Italian chain type jewelry. Over the decades the business expanded slowly and steadily into the full panoply of high fashion jewelry including rings, earrings, necklaces, pendants, bracelets and cufflinks.

Our Team